1 day agoHow to measure the ROI of your startup’s SEO effortsSearch engine optimization (SEO) is an essential part of any successful startup’s digital marketing strategy. It helps to increase online visibility, attract more targeted leads, and improve conversion rates. But how can you measure the return on investment (ROI) of your SEO efforts? By understanding the different metrics related to…Marketing3 min readMarketing3 min read
Mar 13How to use backlinks for startup SEO successSEO is an invaluable tool for any business, but it can be especially beneficial for startups. SEO stands for Search Engine Optimization and it involves optimizing a website to increase its visibility online. One of the most important aspects of SEO is backlink building, which has the power to help…Marketing5 min readMarketing5 min read
Mar 6Startup CEOs tips for managing a teamWhen you’re growing from a founder to CEO, you need to also learn to lead and manage a team. Here’s a list of learnings from Icebreaker.vc portfolio of 100+ early-stage founders-to-CEOs and their best practices for building and motivating a successful team. Clearly communicate the company’s vision and mission: It’s…Founders2 min readFounders2 min read
Feb 27I’m a new Head of Growth, what should I do firstAs a new head of growth, the first thing you should do is to get a thorough understanding of the business and its growth strategy. This will involve reviewing the company’s existing growth initiatives and metrics, as well as conducting market research to identify new opportunities for growth. Once you…Growth5 min readGrowth5 min read
Feb 20Growth marketing team structureIf you’re looking for my post about the cross-functional growth team structure, check the last post: Growth team structure. A growth marketing team is a group of individuals within a company who are focused on driving growth and increasing revenue through data-driven marketing strategies. The goal of a growth marketing…Marketing4 min readMarketing4 min read
Feb 13Growth team structureA growth team is a group of people within a company who are responsible for finding ways to increase the metrics relevant to business growth, such as number of users or customers the company has. This typically involves activities such as marketing, product development, and data analysis. …Growth4 min readGrowth4 min read
Feb 6How to use OKRs for your startup’s marketing strategyAs a startup founder, you know how important it is to have an effective marketing strategy. But how do you make sure that your strategy is successful? One way is to use Objectives and Key Results (OKRs). OKRs are a planning tool that helps teams align their goals and track…Marketing3 min readMarketing3 min read
Jan 30How to make meetings efficientI’ve been helping over 100 early-stage startups in the past year and one very simple way to make more impact with less effort, is making meetings more efficient. If you’re a startup founder, chances are you know all too well how difficult it can be to keep meetings effective. …Leadership3 min readLeadership3 min read
Jan 233 SEO tips: how to optimize your startup’s search engine visibility (3/3)Search Engine Optimization (SEO) is critical in today’s digital landscape. If you’re not optimizing your website for search engine visibility, you’re missing out on organic traffic and potential customers. For startups, SEO is no longer an afterthought; it’s a fundamental component of online success. …Marketing3 min readMarketing3 min read
Jan 163 SEO tips: how to optimize your startup’s search engine visibility (2/3)Search engine optimization (SEO) is a critical component of any successful digital marketing campaign. SEO helps businesses rank higher in search engine results pages, which means more visibility and more potential customers. The goal of SEO is to ensure your website is optimized for the keywords that customers are using…Marketing2 min readMarketing2 min read
