3 SEO tips: how to optimize your startup’s search engine visibility (3/3)

Mari Luukkainen
3 min readJan 23, 2023

Search Engine Optimization (SEO) is critical in today’s digital landscape. If you’re not optimizing your website for search engine visibility, you’re missing out on organic traffic and potential customers.

For startups, SEO is no longer an afterthought; it’s a fundamental component of online success. Here are some tips to help boost your SEO efforts.

Optimize your content with keywords

When optimizing content with keywords, keep two things in mind: relevance and quality. Quality matters because Google penalizes low-quality content that uses irrelevant keywords to game the system.

Relevance matters because the more relevant your content is to the user’s query, the higher it will rank in search results. To make sure your content has both quality and relevance, you should research and analyze keywords that are related to your business.

Once you have identified these key words, use them strategically throughout your website or blog post so that they appear naturally within the context of your sentences and paragraphs.

Make sure your content is user-friendly

User experience plays an important role in SEO as well. If people can’t navigate through pages on your site or find what they’re looking for quickly and easily, they’re likely to move on to another site — which means less time spent on yours and fewer chances of conversions or sales.

Make sure that all pages on your site are optimized for mobile devices and feature easy-to-navigate menus with clear labels so users can find exactly what they need without any hassle or confusion.

Additionally, make sure each page loads quickly as this can drastically improve user experience as well as search rankings.

Focus on link building

Link building is one of the most effective ways of boosting SEO rankings, as it helps build credibility with search engines like Google by showing them which other websites are linking back to yours.

Focus on creating high-quality backlinks from authoritative websites in order to give a boost to your own domain authority score — the higher this score is, the better chance you have of appearing at the top of search engine results pages (SERPs).

You can also reach out to industry leaders who may be willing to link back to your website if they deem it valuable enough. Just remember that link building should be done thoughtfully; avoid buying links or using link farms since these could get you penalized by Google instead of rewarded!

Conclusion

In conclusion, implementing effective SEO techniques requires a combination of keyword optimization, user-friendly design, and strategic link building tactics — all while ensuring that all content remains relevant and high quality at all times.

Utilizing these tactics will help increase visibility online while boosting organic traffic levels and ultimately allowing you to reap the rewards of increased sales or conversions from customers who come across your website via search engine results pages (SERPs).

As a startup, understanding how SEO works is essential for driving success in today’s investment landscape as a source of organic revenue flow.

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Mari Luukkainen

Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. Pitch me on Call of Duty.