Nov 20Metrics that matter: a guide to measuring the success of your growth hacking initiativesGrowth hacking can fuel rapid expansion, but how do you know if your efforts are working? The key lies in meticulous measurement. Let’s explore the metrics you should be tracking to evaluate the success of your growth hacking initiatives effectively. KPI 1: Customer Acquisition Cost (CAC) Example: An e-commerce site If you spend $1,000 on a…Growth Hacking2 min readGrowth Hacking2 min read
Nov 13Growth hacking techniques to accelerate startup growthGrowth hacking: it’s the magic wand everyone wishes they had, capable of turning startups into the next big thing overnight. While it’s not magic, growth hacking employs a mix of marketing, product design, and analytics to accelerate growth rapidly. In this article, we’ll explore some tried-and-true growth hacking techniques, complete…Growth Hacking2 min readGrowth Hacking2 min read
Nov 13Resilience in entrepreneurshipIn the vast and intricate realm of entrepreneurship, countless attributes vie for prominence. However, as I’ve journeyed through the undulating terrains of business, one trait has continually resonated above all else: resilience. The essence of resilience Navigating the tumultuous waters of the business world can be a daunting endeavor. Recent engagements and dialogues with…Startups2 min readStartups2 min read
Nov 6The crossroads of startup: to pivot or to persevere?Failure is an unavoidable part of the entrepreneurial journey. It isn’t the end of the road but a detour guiding you toward a better path. The real question isn’t whether you’ll face failure but how you’ll handle it when it comes. …Startups2 min readStartups2 min read
Oct 30Financial health check: key metrics every startup should trackOne of the defining aspects of a successful startup is its financial health. Tracking this can be daunting for first-time entrepreneurs, given the sea of numbers and ratios — or simply the fear of seeing a too low number on you bank account! …Startups3 min readStartups3 min read
Oct 23Finding a co-founder: a comprehensive guideThe journey of building a startup is often likened to a rollercoaster, filled with highs, lows, and unexpected turns. Having a co-founder alongside can make that ride more manageable and enjoyable. However, many of the early-stage startups I see as a pre-seed investor, are lacking some key founding team members…Founders2 min readFounders2 min read
Oct 16Maintaining customer service quality during rapid growthWhen a startup experiences rapid growth, the excitement is palpable. While scaling Freska 19x (a Nordic home cleaning startup), our cleaner headcount grew +400% within months and the customer base grew over +300% as well to six figures. …Startups3 min readStartups3 min read
Oct 9When to scale customer acquisition: a timely guide for early-stage foundersStarting a business is no small feat, and acquiring your first set of customers is an achievement worth celebrating. But when is the right time to scale your customer acquisition efforts? Scaling too early can exhaust your resources, while waiting too long might let the competition catch up. …Founders2 min readFounders2 min read
Oct 2How to acquire your first 5 customers: a hands-on approach for early-stage startupsSecuring the first customers for your startup can feel like a daunting challenge. You have the product or service, and now it’s time to find those who’ll benefit from it. Let’s delve into a hands-on strategy to acquire your first five customers. Step 1: Understand your value proposition Action point: Summarize your value proposition in one…Founders3 min readFounders3 min read
Sep 25Balancing digital dominance with traditional marketing: a startup’s journey to €13M ARRThe journey of scaling a startup can be a challenging yet rewarding endeavor. In this article we reflect back to my Freska experience taking the company from €700K to €13M in revenue. …Marketing2 min readMarketing2 min read
