2 days agoThe top 5 mistakes to avoid when pitching to investorsPitching to investors is a critical step in securing funding for your startup. However, many founders make common mistakes that can hinder their chances of success. In this article, we’ll cover the top five mistakes to avoid when pitching to investors and provide actionable advice on how to avoid them. Failing to research the investor …Founders7 min readFounders7 min read
May 22The ultimate guide to creating effective B2B SaaS lead magnets with Icebreaker.vc portfolioB2B SaaS startups rely on lead generation to grow their customer base and revenue. One effective strategy for lead generation is using lead magnets — incentives that encourage potential customers to provide their contact information. In this article, we’ll explore the key elements of effective B2B SaaS lead magnets and…Marketing9 min readMarketing9 min read
May 11Master customer interviews with The Mom Test-based Notion template for startupsAs an early-stage founder, you know that understanding your customers’ needs is the key to developing a successful product. One of the most effective ways to gain these insights is by conducting customer interviews. …Startups2 min readStartups2 min read
May 8Growth hacks for B2B SaaSAs a B2B SaaS company, growth is essential to your success. While traditional marketing and sales tactics can be effective, there are also many growth hacks you can use to accelerate your growth. Learn from the best: known B2B growth hack examples These examples show the power of growth hacking for B2B SaaS companies. By using innovative tactics and…Growth Hacking4 min readGrowth Hacking4 min read
Apr 24How to use OKRs to drive success in email marketingOKRs, or Objectives and Key Results, are a powerful goal-setting framework used by companies to align their teams and drive results. When it comes to email marketing, OKRs can help you define clear goals and measure progress towards them. …Marketing2 min readMarketing2 min read
Apr 17How to do bottom-up market analysisAs a startup founder, it’s critical to understand your target market and how your product or service fits into it. …Founders8 min readFounders8 min read
Apr 11The anatomy of a perfect landing page for B2B SaaS startups with Icebreaker.vc portfolioLanding pages are critical for B2B SaaS startups to drive lead generation and conversions. However, creating a perfect landing page can be challenging, and startup founders may struggle with determining what elements are most important. In this article, we’ll explore the anatomy of a perfect landing page for B2B SaaS…Marketing10 min readMarketing10 min read
Apr 3Investors want to see cash efficiency: what does it actually meanCash efficiency involves the careful handling of cash as an asset in your business. Poor management of cash can lead to large losses for a company, and it greatly decreases the efficiency and profit of the business. If a company is plagued by poor cash management, investors will be far…Founders6 min readFounders6 min read
Mar 27How to set and achieve your startup’s goalsI’ve written about this probably already before, but the (lack of) goal-setting is a constant struggle I observe being a root-cause of many early-stage startup’s problems. Setting goals for your business can help you stay organized and motivated so you can keep pushing forward. …Startups3 min readStartups3 min read
Mar 20How to measure the ROI of your startup’s SEO effortsSearch engine optimization (SEO) is an essential part of any successful startup’s digital marketing strategy. It helps to increase online visibility, attract more targeted leads, and improve conversion rates. But how can you measure the return on investment (ROI) of your SEO efforts? By understanding the different metrics related to…Marketing3 min readMarketing3 min read
