3 hours agoHow to make meetings efficientI’ve been helping over 100 early-stage startups in the past year and one very simple way to make more impact with less effort, is making meetings more efficient. If you’re a startup founder, chances are you know all too well how difficult it can be to keep meetings effective. With…Leadership3 min readLeadership3 min read
Jan 233 SEO tips: how to optimize your startup’s search engine visibility (3/3)Search Engine Optimization (SEO) is critical in today’s digital landscape. If you’re not optimizing your website for search engine visibility, you’re missing out on organic traffic and potential customers. For startups, SEO is no longer an afterthought; it’s a fundamental component of online success. …Marketing3 min readMarketing3 min read
Jan 163 SEO tips: how to optimize your startup’s search engine visibility (2/3)Search engine optimization (SEO) is a critical component of any successful digital marketing campaign. SEO helps businesses rank higher in search engine results pages, which means more visibility and more potential customers. The goal of SEO is to ensure your website is optimized for the keywords that customers are using…Marketing2 min readMarketing2 min read
Jan 9Examples of product marketingIt doesn’t matter what products or services you sell or to whom you’re trying to sell them. Your company’s product marketing strategy plays a pivotal role in your success or failure. Are you confident in your current product marketing plan? If not, the information in this guide can help. Below…Marketing5 min readMarketing5 min read
Jan 23 SEO tips: how to optimize your startup’s search engine visibility (1/3)SEO stands for Search Engine Optimization. It is the practice of optimizing your online presence to make it easier for potential customers to find you on search engines like Google, Bing, and Yahoo. This series is a list of SEO tips that will help you get noticed online and increase…Marketing2 min readMarketing2 min read
Dec 22, 2022OKRs for salesGoal-setting is a critical component of an effective sales team management strategy, whether you run a team of five or 50. Setting and monitoring goals can help you keep your team motivated, boost productivity, and ensure they continue making progress and improving their performance. One of the most effective goal-setting…Startups5 min readStartups5 min read
Nov 9, 2022Make your startup fundable with profitable customer acquisitionAre you struggling to convince investors to back your startup? You’re not alone, but the reason for your difficulties may be simpler than you think. Granted, fundraising has been getting harder over the past few years. Still, some startups excel whilst others become stuck. …Startup9 min readStartup9 min read
Nov 1, 2022How your startup can use influencer marketingImagine a marketing channel that could provide high ROI, promote word-of-mouth, and increase brand awareness. Welcome to the wonderful world of influencer marketing! As a business owner, you may be wondering how you can utilize this powerful marketing tool to reach new customers. Look no further — this article will…Marketing7 min readMarketing7 min read
Mar 2, 2022Can female NFT artists close the crypto gender gap?Whilst financial experts continue to debate whether cryptocurrencies actually are currencies, their popularity continues to grow. Trading and investing in the likes of Bitcoin and Ethereum is not the only way to invest. Non-fungible tokens (NFTs) are becoming a favorite with the crypto community. As investor interest shifts towards these…Nft6 min readNft6 min read
Feb 14, 2022OKRs, explained through Squid GameShort for Objectives and Key Results, the OKR goal-setting framework is used on both an individual and team level to drive performance in an organization. It is harnessed to allow teams and individuals to set specific and ambitious goals that yield quantifiable results. …Okr8 min readOkr8 min read
