Short for Objectives and Key Results, the OKR goal-setting framework is used on both an individual and team level to drive performance in an organization. It is harnessed to allow teams and individuals to set specific and ambitious goals that yield quantifiable results. …

Losing a large degree of marketing attribution due to the European Union’s General Data Protection Regulation (GDPR) has been one of the marketing community’s hottest topics lately. Both business owners and marketers are scratching their heads about how to proceed. Plus, there is a lot of fear in the industry…

Aries (March 21-April 19) Aries is an ambitious go-getter that isn’t afraid to get their hands dirty. Their confidence gives them an edge in their professional life, and they often run with ideas with little care about how others will react. …

In the second beginning, human created a new world above the heavens and the earth, which through its desolation had once again become formless and empty. The new world was a vessel called Eden, and it was paradise restored. The sun fueled the vessel, so human needn’t work. And without…

Starting a new business can easily send you into a downward spiral. There’s always that one design to be edited, that one email you haven’t yet responded to, and that one project whose funds you’re struggling with. …

Question: What do successful, multi-million dollar SaaS companies like Dropbox, Ahrefs, and Slack all have in common? The answer: They all take a product-led approach to marketing. Consumers these days are tired of traditional approaches to marketing. …

Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following that can be a blur of activity with founders filling multiple roles and barely taking time off. As the company grows, having access to the right people to…

Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? …

All the tech giants have their proprietary platforms for advertising, often highly sophisticated with KPI-rich dashboards that provide insights into how your campaigns are performing. Whether its Google, Facebook, LinkedIn, Apple, or independent platforms like AdRoll or AdForm, these networks all have the same basic sell: Easy yet sophisticated campaign…