MRW turning on some epic Zaps.

Starting a new business can easily send you into a downward spiral. There’s always that one design to be edited, that one email you haven’t yet responded to, and that one project whose funds you’re struggling with. …


Product-Led Marketing

Question: What do successful, multi-million dollar SaaS companies like Dropbox, Ahrefs, and Slack all have in common? The answer: They all take a product-led approach to marketing.

Consumers these days are tired of traditional approaches to marketing. …


Countless startups begin with one or two founders sitting around a kitchen table and developing an idea. The months and years following that can be a blur of activity with founders filling multiple roles and barely taking time off.

As the company grows, having access to the right people to…


Leading a startup makes for busy days: creating a standout product, finding a way to manufacture it, market it, hire a team and keep sales coming in. Of course, you did your research before you created your company. But how well do you really know your customers? …


All the tech giants have their proprietary platforms for advertising, often highly sophisticated with KPI-rich dashboards that provide insights into how your campaigns are performing. Whether its Google, Facebook, LinkedIn, Apple, or independent platforms like AdRoll or AdForm, these networks all have the same basic sell:

  • Easy yet sophisticated campaign…

The fact that you are reading this article on optimizing Core Web Vitals shows you’re staying up to date on SEO trends and what Google (the #1 search engine) is up to. Good job and welcome!

You know that, apart from exceptional content, backlinks, internal links, a mobile-friendly theme, an…


As someone who has a long history in building websites by using plain HTML but also Joomla, Drupal, Wordpress, CMSMS (well, you name it), let me tell you why Webflow is nowadays my go-to platform.

A website is vital for every business but it’s even more important for your early-stage…


Things we’ve achieved at Icebreaker.vc portfolio by doing some founder personal branding:

👉 Inbound leads that converted into clients (the most obvious one)
👉 Inbound C-level key recruits
👉 Inbound next round investors

Taking a startup from an idea to a profitable company and potentially to a lucrative exit is…


Test iteration for growth hacking is an excellent way to measure product and business process success. Here are six helpful examples of test iteration in action.

Companies in virtually all industries can use test iteration to improve various aspects of their business, especially product development. By taking a slow and…


A simple definition is that growth hacking is an all-embracing term for data iterative strategies focused solely on growth. Businesses use it when they need massive growth in a short time and on tight budgets. This is why it’s been so popular with early stage start-ups with low marketing budgets…

Mari Luukkainen

A startup growth hacking nerd from the dark north.

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