How to set and achieve your startup’s goals

Mari Luukkainen
3 min readMar 27, 2023

I’ve written about this probably already before, but the (lack of) goal-setting is a constant struggle I observe being a root-cause of many early-stage startup’s problems.

Setting goals for your business can help you stay organized and motivated so you can keep pushing forward. Here’s one way to set and achieve the goals that will lead your startup to success.

Identify your mission statement

Having a clear mission statement is important because it serves as the foundation of your company. It’s how you define what your company stands for and what it hopes to achieve.

Having a mission statement also helps communicate what sets your product or service apart from others in the same market.

Take some time to really think through what your mission statement should be, as it will guide all of the decisions you make going forward.

…or Start with Why

It’s important to start by understanding why you are setting these goals. Make sure you have a clear idea of what success looks like for your business — what do you want to achieve? What do you want to be known for? Once you have a solid understanding of why you are setting these goals, it will be easier to create and prioritize them.

Set SMART goals

The first step in setting and achieving your startup’s goals is to define what you want to accomplish. Think about the long-term vision for your company, as well as any short-term objectives or milestones along the way.

When defining these objectives, make sure they are SMART (Specific, Measurable, Attainable, Relevant, Timely). This will help ensure that you have clear expectations for yourself and others involved in the process.

Break down big goals into smaller steps

Big goals can seem overwhelming at first, which is why it’s important to break them down into manageable tasks that can be completed over time.

This way, rather than feeling overwhelmed by one large goal (which could take months or even years), you’ll feel accomplished when each smaller step is completed along the way.

Aim for small victories so that progress is visible and motivating.

These steps should include tasks such as researching potential markets, setting up an online presence, or creating an advertising campaign. Make sure these tasks are measurable so you can track progress over time and make adjustments as needed.

Set deadlines and accountability measures

In order to stay on track with reaching your goals, it’s important to set deadlines for each task and measure progress along the way.

Create a timeline with specific dates so you know when each task needs to be completed by.

It is also important to hold yourself accountable by assigning tasks and ensuring they are completed on time. Having someone else look over your work can also be helpful in ensuring accuracy and quality control throughout the process.


Setting achievable goals for your startup can help keep you focused on growing your business successfully over time.

By following these three steps — defining objectives, creating actionable steps, and setting deadlines — you can ensure that you stay on track with meeting those goals without getting overwhelmed along the way.

Start planning today so that tomorrow you can start taking action towards achieving success.



Mari Luukkainen

Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. Pitch me on Call of Duty.