How to use backlinks for startup SEO success

Mari Luukkainen
5 min readMar 13, 2023

SEO is an invaluable tool for any business, but it can be especially beneficial for startups. SEO stands for Search Engine Optimization and it involves optimizing a website to increase its visibility online.

One of the most important aspects of SEO is backlink building, which has the power to help your startup reach its full potential. Let’s break down what backlinks are and how they can be utilized by startups.

What are backlinks?

Backlinks are elements on a website that link to other credible, high-quality websites. These links are essential because they enhance your credibility by citing sources relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility as well as your visibility in search engine rankings — which is why backlink building is so important for startups.

In addition to increasing credibility, backlink building also helps with brand awareness and reputation management. When you link to other reputable websites or sources within your content, people will recognize that you have done your research and take you more seriously as an authority figure or expert in that field. This can go a long way in helping you reach more customers or clients and build relationships with those who already know about your business.

The benefits of backlink building for startups

For startup founders looking to get their start off on the right foot, backlink building should be at the top of the list of priorities when it comes to SEO efforts.

Not only does it help increase visibility and credibility, but it also helps establish trust in terms of customer experience and brand recognition — all while being relatively inexpensive compared to other forms of advertising or marketing expenses.

Plus, if done correctly, backlink building can help improve page loading speeds which will make users stick around longer on your website while providing them with valuable content — another added bonus!

How to get quality backlinks

It is important that you focus on quality over quantity when it comes to backlinks — one high-quality backlink is worth far more than dozens of low-quality ones.

The best way to get quality backlinks is by creating content that people will want to link to, such as research reports or industry insights. You may also consider reaching out directly to websites that offer related services and ask them if they would be willing to feature your content with a link on their site. This can be a time-consuming process, but if done correctly it can have huge payoffs for your startup’s online visibility.

Word about ethical backlink building

When building links for your website, it is essential that you do so ethically and responsibly. Avoid tactics such as buying links or using automated tools to generate them; these will only lead to penalization from Google down the line.

Instead, focus on organic methods like guest blogging or working with influencers who will naturally want to share your content with their followers. These ethical approaches will help ensure that you’re gaining high-quality links that actually improve your chances at ranking higher in search results.

Start by finding relevant sources

The first step in any successful backlink building strategy is to find relevant sources. This means looking for websites that are related to your industry or niche that already have high domain authority and good traffic. These sites should also be reputable and reliable; otherwise, the links won’t do much good. Ideally, these sources should have content that’s related to yours so that the link looks natural and organic when it appears on their site.

Backlink strategy 1: Guest posting

One of the most common strategies used by startups is guest posting — that is, writing content for other websites in exchange for a link to their own website in the article or author bio.

There are two ways to approach this strategy. The first way is to find relevant websites and blogs that accept guest posts and offer to write content for them. The second way is to reach out to influencers in your niche who are likely to have a large audience interested in what you have to say, such as popular bloggers and YouTube personalities.

Make sure that when you write content, it is high-quality and relevant so that readers will be more likely to click on the link provided at the end of the article or video description.

Backlink strategy 2: Directory listings

Another great way to increase the number of backlinks pointing towards your website is through directory listings. This involves registering with online directories like Yelp or YellowPages where customers can find information about various businesses in their area.

This tactic helps boost SEO rankings because many people use these directories on a regular basis when they’re looking for products or services near them, so having your business listed there will naturally increase its visibility among potential customers.

Additionally, since many directories allow users to submit reviews about local businesses, it’s a great opportunity for you to get valuable feedback from real customers about what you offer — which can also help boost SEO rankings as well!

Backlink strategy 3: Press releases

Writing press releases is another great way for startups to build backlinks that point towards their website(s). Press releases are written summaries about new product launches or marketing campaigns created by companies looking to gain attention from prospective customers or journalists at news organizations.

Press releases should focus on providing information about upcoming products or services while also including links back to company websites — which gives readers an easy way (via one click) of visiting those sites directly if they want more information or want to purchase something immediately after reading the release itself.

Additionally, press releases often get picked up by news outlets (both online and offline), which greatly increases visibility of both products/services as well as brand recognition — leading even more people directly into contact with what you are offering.

Backlink strategy 4: Create outreach content

The next step is to create outreach content that will be used to build links from these sources. Outreach content can include anything from blog posts and articles to guest posts or infographics — anything that can be used as a linkable asset on other websites. The idea here is to create something of value that other websites would want to link to so they can provide their readers with even more useful information about the topic at hand.

Backlink strategy 5: Engage with influencers

Engaging with influencers is another effective way of building backlinks for startups. Influencers are people who have a large following online and whose opinions carry weight in your industry or niche. Reaching out directly to these people and asking them if they would be interested in linking back to your website (or sharing it on social media) could result in valuable links from authoritative sources — all without having to pay for them!

Conclusion

Startup founders need all the help they can get when launching a new business venture, and SEO provides just that.

Backlinks are one of the most effective tools for improving visibility online; when done correctly, they can boost traffic significantly and build trust between customers and businesses alike — an invaluable asset for any startup founder looking to succeed in today’s competitive digital landscape.

By understanding the power of backlinks and utilizing them strategically, startups are sure to gain an edge over their competition!

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Mari Luukkainen

Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. Pitch me on Call of Duty.