How to use OKRs for your startup’s marketing strategy

As a startup founder, you know how important it is to have an effective marketing strategy. But how do you make sure that your strategy is successful? One way is to use Objectives and Key Results (OKRs).

OKRs are a planning tool that helps teams align their goals and track progress towards achieving them. Actually, in my experience, not having goals is one core reason why people in your startup are not doing right things.

Keep reading to learn more about OKRs and some marketing OKR examples.

Marketing OKRs are specific objectives and key results related to marketing initiatives. The objectives should focus on high-level, long-term goals that you want your company to achieve, while the key results should focus on more concrete goals that you need to hit in order to reach the overall objective.

By setting these objectives and key results, you create measurable goals that everyone in the organization can work together to accomplish.

Here are some examples of marketing OKRs that can help you define your own objectives and key results:

Objective: Increase Brand Awareness
Key Result 1: Double website traffic from organic search within 3 months
Key Result 2: Increase social media followers by 20% within 6 months
Initiative 1: Optimize website content for SEO
Initiative 2: Create social media campaigns targeting new audiences

Objective: Increase brand awareness by 30%
Key Result 1: Create and execute a content strategy for social media platforms with at least 3 new pieces of content per week.
Key Result 2: Increase organic website traffic by 20%.
Key Result 3: Attend 2 networking events each month.

Objective: Increase lead generation by 50%
Key Result 1: Make sure all landing pages are optimized for conversion with A/B testing.
Key Result 2: Develop an email marketing plan with at least 5 emails sent out per month.
Key Result 3: Participate in at least one webinar each quarter as a way to generate leads.

Objective: Increase brand awareness by 10% by the end of the quarter
Key Result 1: Launch two new campaigns
Key Result 2: Increase website traffic by 15%
Key Result 3: Complete three influencer partnerships
Key Result 4: Reach 10,000 followers on social media platforms

Objective: Launch a new product by the end of the quarter
Key Result 1: Develop product specifications
Key Result 2: Create marketing materials
Key Result 3: Launch a promotional campaign
Key Result 4: Generate 500 leads within two weeks of launch date
Key Result 5: Receive at least 5 positive reviews from customers/influencers within one month after launch date

Objective: Increase lead conversion rate by 20%
Key Result 1: Optimize website landing pages
Key Result 2: Develop lead nurturing process
Key Result 3: Establish customer segmentation strategy
Key Result 4: End weekly e-mail newsletters to existing leads
Key Result 5: Conduct A/B testing for all campaigns

Once you have created your marketing OKRs, it is important to make sure they are implemented effectively within your organization.

This means assigning ownership over each objective and key result so everyone knows who is responsible for achieving it.

It also means creating systems and processes for tracking progress towards each goal so you can make sure everything is on track.

Finally, it is important to provide regular feedback so everyone involved knows how they are performing against their goals and what adjustments may need to be made if they fall behind schedule or miss their targets entirely.

The use of marketing OKRs is an effective way for businesses to set measurable goals in order to increase brand awareness, lead generation, website traffic, etc.

By setting specific objectives and key results related to each goal, businesses can ensure that everyone involved is working towards the same outcome — which ultimately leads them closer towards achieving success. By implementing these strategies within your own organization, you can set yourself up for long-term success with your marketing efforts.

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Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. Pitch me on Call of Duty.

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Mari Luukkainen

Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. Pitch me on Call of Duty.