How your startup can use influencer marketing

What is influencer marketing?

  • Celebrities: Kim Kardashian currently has 326 million followers on Instagram. When she posted about her new shapewear line, Skims, it sold out in just a few minutes.
  • Industry experts: Neil Patel is an entrepreneur, digital marketing guru, and bestselling author. He has over 700,000 followers on Twitter, and his blog receives millions of views per month.
  • Micro-influencers: Micro-influencers are everyday people with a smaller but highly engaged social media following. They typically have between 100 and 10,000 followers on their platform of choice. They offer a more personal touch than celebrities or industry experts and often have very engaged audiences.

How does influencer marketing work?

Why you should consider using influencer marketing

  • Reach a larger audience: One of the main benefits of influencer marketing is that it allows you to reach a larger audience than you could through traditional marketing channels.
  • Increase brand awareness: Influencer marketing can help increase brand awareness and reach for your business. When people see your product being used by an influencer they respect, they’ll be more likely to remember your brand when they need a product or service that you offer.
  • High ROI: When done correctly, influencer marketing can have a very high ROI. One study found that 83% of marketers found influencer marketing better or comparable than traditional channels.
  • Increase social engagement: Social media platforms are all about engagement. The more people engage with your brand on social media, the more likely they will become customers or clients. Influencer marketing can help increase social engagement by getting more people talking about your brand.
  • Build relationships: When you work with influencers, you have the opportunity to build relationships with them and others in their networks. These relationships can be valuable in the future, whether you’re looking to collaborate on a project or promote your brand to a new audience.

How to use influencer marketing

Instagram/Facebook

Youtube

TikTok

Websites/Blogs

How to get started with influencer marketing

Final thoughts

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